Sudio

Job Scope
‍To drive growth for a fast-paced e-commerce brand through high-frequency social campaigns and offline events. The core challenge was maintaining visual freshness and brand consistency within an aggressive marketing calendar.

Role
‍As Art Director, I led the omnichannel creative strategy. I moved beyond simple execution to build a scalable content pipeline, integrating 3D motion design to elevate production value and ensure every visual asset aligned with commercial targets.

‍Outcome
‍Transformed the brand's visual output, driving higher engagement and click-through rates. By establishing a 3D-first workflow and reusable asset library, I streamlined production and demonstrated how high-fidelity design directly drives business scalability.