FheID App & DeepSea Webapp & Telegram Bot
Project Scope
To launch FheID, a Proof of Human (PoH) ecosystem designed to combat AI impersonation. The core challenge was navigating the aggressive pace of the Web3 market to deliver a complex, multi-platform product suite ready for mass adoption.
Role
Together with my colleagues, we led the end-to-end design strategy for over 1.5 years. My responsibilities covered the full product lifecycle: executing the corporate rebrand, building the marketing website, and architecting the core UX/UI for both the mobile verification app and the staking platform.
Outcome
Delivered a cohesive, user-centric product ecosystem that successfully withstood rapid market shifts. The design strategy facilitated a smooth go-to-market launch, driving immediate adoption and quickly surpassing 100K+ downloads.
Project Scope
To launch DeepSea, a testnet for encrypted Proof of Human technology, and demonstrate its capabilities via the 'Agent Angler' AI use case.
My Role
I owned the visual strategy, developing an independent brand identity rooted in the parent Privasea ecosystem. I executed this vision across the entire product suite, designing the main web platform and the agent demo interface.
Outcome
Established a distinct, cohesive design language that differentiated the testnet while maintaining brand harmony, providing a polished and intuitive environment for technical validation.
TG0
Viking analytics
LoLo Company
PRIVASEA
SUDIO
Freepower
CapillaryFlow
YUHEI
