Hi, I am Yunan Xing

Senior Digital Product Designer and art director based in Sweden

I've spent 6 years embedding myself in my clients' businesses — running workshops, untangling requirements, and turning complicated ideas into products people actually want to use. I work across the full journey: strategy, UX, brand, and build. The best results happen when design and business thinking happen in the same room.

WORKED WITH

Early-stage Startups

B2B SaaS & Industrial Software

Digital Products

E-commerce & Retail

Web3 & Blockchain

EdTech & Learning Platforms

HealthTech & Public Sector

Interactive Websites

SKILLS

Product:

Product Design, UX Strategy, Value-Proposition Workshops, User Research, Design Systems

Creative:

Art Direction, Brand Strategy, Visual Identity, 3D (Blender/Spline), Motion & Animation (Rive)

AI & Automation

Custom AI Skill & Agent Building, Research, Prototyping, Documentation, Client Delivery · Tools: Claude, ChatGPT, Gemini, Antigravity, Cursor, Figma Make, Zapier

Web & No-code

Webflow (advanced), No-code Dev, SEO Strategy, Google Analytics, Google Tag Manager

I use AI across every part of how I work — research synthesis, prototyping, documentation, client deliverables. I've also built custom skills and agents that handle recurring tasks autonomously, which means I can move faster and take on more without dropping quality. The tools change constantly. What doesn't change is knowing when to direct them and when to step in. ✨

Selected work

2025

VIKING ANALYTICS

2023-2025

TG0

2023

LOLO COMPANY

2022

FREEPOWER

2021

SUDIO